Why It Matters

History Repeats Unless We Interrupt It

The forces that harmed communities weren’t small programs. They were massive, institutional operations.

  • Redlining locked communities out of opportunity and investment.

  • The War on Drugs devastated generations.

  • Discriminatory enforcement widened wealth gaps.

  • Urban renewal bulldozed thriving business districts.

  • Predatory lending trapped families in debt and displacement.

These weren’t temporary pilots; they were systemic, sustained, and fully resourced.

So why is repair always reduced to a “program”?

Equity cannot succeed when it is treated as optional, temporary, or underfunded. It must be:

  • A Priority — centered, funded, and staffed from the start.

  • A Practice — embedded in hiring, procurement, and policy, not siloed as “diversity work.”

  • A Promise — measurable, transparent, and accountable.

This isn’t symbolism, it’s structure. It’s permanence.
And this phrase is more than a tagline; it’s a reminder that justice isn’t something we pilot. It’s something we build.

Wear it as a warning. Wear it as a commitment.
Equity is not a program. It’s a priority. A payback. And it’s past due.

SHOP THE DROP

SHOP THE DROP

SHOP NOW